After some brainstorming sessions we wanted to get onto an idea pretty quickly. We wrote out a survey and patiently waited for the replies to come back. Because the brief asked for a autumn window display that displayed that quirky British humor we asked people what reminded them of Britian, Autumn, British humor and Ted Baker itself.

The results were both surprising and a bit predictable. The main things we got from it were that people thought the Union Jack, the Queen and tea reminded them of Britain. Almost everyone thought Ted Baker was pretentious, over priced and up their own bums. Great. And almost everyone said Autumn just meant red,orange and brown.

Whilst we where we could go next I made some info graphics for fun. (It's worrying when you realise 'fun' means info graphics)