The Brief

Background

The Sunday Times is one of the most

popular Sunday newspapers in the UK.

Having just released a new brand advertising campaign, they are looking for a new image for their popular Style supplement.

The Style supplement is increasingly under threat from competitors. High end glossy fashion magazines and other

women's Sunday supplements. They need to stand out and re establish themselves as the best of the best.

The aim is to market the supplement to

existing customers and lure in new readership across the UK.

Produce an advertising campaign

for The Sunday Times Style

Supplement. Promote the new slogan

"The Sunday Times: For all you are"

at the same time attract new read-

errs and confirm to existing readers

that The Sunday Times is the definitive

Sunday newspaper.

Concept/Proposition

The Advertising must appeal to young

to middle aged women across the

UK. It must entice new readers with

the new slogan and give the image of

the newspaper a boost

Mandatory Requirements

Use the slogan "The Sunday Times: For all you are"

Considerations

Fashion and style supplements

come and go but Style has always been in the lead when it concerns Sunday supplements. However with more

choice than ever, readers could be

tempted to read something different.

Using advertising and packaging

only re-affirm the readers loyalty

to The Sunday Times.

Deliverables

X 2 Physical copies of the newspaper

X 3 A2 mount boards showing design development and mock ups.

Target Audience

Modern British women aged 25-55

'Upmarket women'

Tone of Voice

On trend, slick and stylish.

Studio Deadline

Friday 28th May - 1pm