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We were asked to identify three briefs for Wednesday morning. One we wanted to do individually, one to do with our partner and one that we didn't want to do. 

My reasons for not wanting to do the Feelgood and wanting to do the Hovis briefs can be found here.

On Tuesday afternoon both me and Leigh picked out Ted Baker as one of our possibilities. At first I was hesitant, I didn't really see making a shop window display as much of a challenge. Soon I realised the challenge lies in making it perfect and exactly what the client wants; something that ticks all the boxes and more. That's when I started to see the brief as really exciting and a bit scary. 


Our reasons for choosing this brief are as follows:
-Humorous aspect
-Potentially not screen based
-Really good portfolio piece
-Something different to what we both usually do
-Big range of possibilities
-Quite an open brief
-We both like the theme set for the brief
-We both think this brief isn't something tedious, I don't think we'll loose enthusiasm
-There is scope to develop something really intricate and impressive because it will be viewed in a personal space - one to one. Which is an advantage you don't get with design for print or screen.
-Iconic British brand


There are probably heaps more I'll think of so I'll keep updating the list!