As I posted on my Design Context blog, I was and still am really looking forward to this brief. Tuesday saw us all getting down to the nitty gritty and being honest and critical about who we are and who we need to be matched with for this brief, based on personality, skills and I suppose the way that you work.
I decided to go for the honest way around it and cut out all the rubbish.
(there is a big gap because these were printed on A3) Anyway, Fred gave us a couple of hours to knock up two A3 posters advertising our own creative specs and what we want in a creative partner. Surprisingly the draft of my list of requirements didn't take long at all, minutes in fact. I think I was so excited about it I'd thought about it so much before I just knew what to write already, which was handy.
In the mac room I panicked bit. I opted for digital over handmade because I didn't bring my colouring pencils with me and I felt like I wanted something illustrative and colourful. I had a look through my flickr page to see if I could include some of my illustrations with it and after about ten tries I still didn't have anything I liked. In hindsight I think I was so eager to get it done I wasn't thinking about design decisions. There was half an hour to go and I had no idea what to do, I didn't want it to look rubbish next to everyone's nice posters. And every colour scheme I tried or typeface just didn't fit at all. With twenty minutes to go now I just needed to get something printed.
I had to download my favourite typeface and just typed. I felt really embarrassed because I thought it looked boring and no-one would know it was mine. I also thought no-one would consider putting their post it note on it. I was quite proud when I saw four or five people has stuck theirs on. Now I've had a bit of time to think about it, I'm really glad with how my poster turned out. It was almost anonymous. It certainly wasn't giving much away about me and is quite far away - visually- from what I usually make.
Everyone then had to pair up- It was a bit daunting and felt like school again. Shyness got the better of me though and I ended up standing there just looking hopeful. Stupid.
With not many people partner-less now (everyone automatically seemed to instantly gravitate towards their best friends as soon as we had to pair up) Leigh took the plunge and asked me to work with her, which I was grateful for. At first I was worried. I wanted a no-strings design relationship, I really didn't want to work with someone I liked and thought was lovely. I'm certainly not prepared to sue you Leigh. Sorry! I tried to talk her out of being my partner because I was worried I would end up being a horrible partner. John (thankfully) talked me into it and in no time we were sitting pondering the briefs.
Fred gave us food for thought when he told us to remember that the naff briefs that no-one wants to do are the ones with the least competition which makes winning more likely. And I really want to win!
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